Identity

HealthPartners Identity, Identity Guidelines

Compassionate, Connected Care

HealthPartners is the largest consumer-governed, nonprofit health care organization in the nation, providing care, coverage, research, and education to improve the health of members, patients, and the community. Larsen created the Health Partners wordmark and a symbol composed of a medical cross plus a pine bough, representing life. When the identity was created, the goal was to communicate health, life, compassion, and medicine. Today, this recognizable symbol is visible on HealthPartners Medical Clinics, Specialty Clinics, Regions Hospital, and Dental Clinics throughout Minnesota. To help HealthPartners apply the new identity consistently in signage, marketing communications, and patient correspondence, Larsen created detailed identity guidelines, a recommended component of any brand identity.