Identity

Rocketfish Name and Identity

Lift-off for a new brand

Larsen created both the name and identity for Rocketfish™, a brand of private-label consumer electronics accessories offered by Best Buy. Funky and decidedly offbeat, the brand was designed to call attention to itself in a crowded competitive market. The colorful red and purple identity with its swoosh-like horizontal line was specifically designed for both product and package branding of audio, computer, and cell phone accessories and AV and gaming cables. As one reviewer wrote, "I bought the Rocketfish laptop mouse because of the name. How could you not love that name?"