Identity

Life's Headwaters Identity

Building a bridge to a new identity

Larsen developed both the name and identity for Life's Headwaters, a not-for-profit organization that helps individuals through life coaching programs. Formerly the called Gary S. Stevens Foundation, the new brand visually conveys the journey toward a new life with a stylized "H" (for Headwaters) that resembles a bridge over a river. The name, "Life's Headwaters," captures the principal goal of the organization, which is to be a starting place for people wanting to reach their full potential in life.