Identity

LaCrosse Global Fund Services Identity

Precision counts

In the financial world, precision is everything. That truism was the guiding principle that inspired Larsen's creation of a new logo for LaCrosse Global Fund Services. Beginning with a traditional font that suggested banking and finance, Larsen designers carefully adjusted each character, adding crisp serifs to convey precision and attention to detail. To further amplify the message of exactness, the typographic treatment is often displayed on a grid background. The completed mark expresses the competency, spirit, and personality of LaCrosse Global Fund Services. It also differentiates the division from its corporate relatives — Black River Asset Management and Cargill.