Identity

MS&R Branding, Identity

Rendering a brand's future

Architecture firm Meyer, Scherer & Rockcastle needed to shift the focus to its up-and-coming next generation. To help with this important transition, Larsen reviewed MS&R's marketing materials, conducted interviews, and evaluated the competitive landscape — yielding three strong positioning messages that were ultimately woven into a new brand position to move the firm forward. Larsen also created a new brand identity to depict the firm's energy and commitment to partnership: three overlapping ampersands drawn to resemble architectural sketches. Solid but subtle initials anchor the mark and evoke the firm's extraordinary history.