Identity

LifeScience Alley Identity

Coming together for more colorful opportunities

When trade associations Medical Alley and MNBIO merged to better serve the growing life sciences industry, they looked to Larsen for an identity that would communicate the combined group's new name and mission to 500+ member organizations, including medical technology manufacturers, health care organizations, and leaders in agriculture and food products. Larsen designed a mosaic in which color and type work together to form a logo as vibrant as LifeScience Alley's diverse membership and mission: "enabling success through leadership, collaboration, innovation, advocacy, and education." The application of this new identity to everything from stationery to a Web site has helped unify the new trade association.