Identity

Park Nicollet Identity

The best of old, made new

May we reintroduce you? That's what HealthSystem Minnesota was seeking to do when it reverted to its original name, Park Nicollet. The healthcare provider turned to Larsen for a new logo to bridge old and new. The result was an identity incorporating four fluid lines that represent motion and vitality. The violet color, used in the previous logo, was retained as a consistent element, thanks to its strong marketplace presence. The result? Like seeing an old friend who looks better than ever.