Identity

Amplatzer Medical Sales Identity

A mark of distinction

The Amplatzer brand is near and dear to many hearts. That's because this family of medical devices is used to repair heart defects, mainly in children. AGA Medical Corporation desired a distinct identity for its administrative subsidiary. Larsen developed a new logotype, which shows a catheter winding through the brand name —as used to insert the Amplatzer product —and applied it to a stationery system.