Identity

Target Perfect Circle Wine Name, Identity, Packaging

Sophisticated shelf appeal

When Target needed to name and package a new line of private label wines, Larsen was the chosen partner. Larsen presented hundreds of evocative and metaphorical names. Target chose Perfect Circle, along with the tagline "The perfect wine best shared with a circle of friends." For packaging, a unified series of original illustrations in four complimentary color palettes showed good friends enjoying good times and good wine — together.