Identity

Piper Jaffray Identity

Singular purpose, strong partnership

When Piper Jaffray needed an identity that would represent the investment firm’s unique outlook, they turned to Larsen. Working closely with Piper Jaffray executives, we created a visual identity that underscores the firm’s legacy, expertise, and sophistication. Set in a classic Sabon serif, the identity physically joins the words Piper and Jaffray into a single unit, conveying singular purpose as well as close partnerships within the organization and with clients. Larsen selected solid and distinctive corporate colors — black, white, and silver — and a complimentary, neutral secondary palette.