Identity

OPUS Corporation Identity

Building an identity on a solid foundation

Opus, one of the nation's largest real estate developers, selected Larsen to create a mark that would refine their identity and showcase their core capabilities. Larsen repositioned the logotype and reconfigured the symbol to strategically reinforce the company's name and prestigious industry position. Larsen also designed the identity to dramatically improve the long-distance legibility of the Opus name, as seen on construction sites across the United States.