Thinking outside the booth

How to stand out? Historically, IMPAC Medical Systems distributed 8 1/2 x 11 inch datasheet-style brochures at tradeshows. Neither brochure nor company got the attention they deserved —plus, the sales force found the standard size cumbersome. Larsen designed a sales brochure that literally fits into a salesperson's pocket, enabling informal interactions outside the booth. Small, but with a big message, this tiny brochure provides a company overview, as well as a small CD-ROM.

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