Brand Communications

Marshall Field's Go. Be Great. Be Green. Leader's Guide

Promoting a brand-building culture

The Essential Guide to Go. Be Great. Be Green. Larsen provided complete design and editorial services for this information-packed internal handbook helping leaders inspire their teams to live the Marshall Field's brand. Fresh and whimsical, the handbook is infused with humor and features an engaging retro look and feel. Larsen generously employed Marshall Field's green striped logo and classically vintage imagery for an attractive design that also supports the Be Green messaging.