Brand Communications

Audibel Brand Book

Not the least bit by-the-book

How do you get a nationwide network of independent business owners to adopt a single cohesive identity? You make it so appealing and potentially profitable that everyone wants to use it. That's what Larsen did for Audibel, a company made up of more than 250 hearing care professionals nationwide. Our brand identity book established a new Audibel logo, as well as primary colors, fonts, and photographic styles to be used in marketing communications. To ensure brand consistency, we applied this new visual system to a variety of materials, including customer brochures and posters. We also provided network members with their own "notebook" featuring elements of the brand, inspirational messaging, and blank pages for making notes about their marketing ideas.