What's in store at Target stores?

How do you communicate culture, brand, merchandising, and leadership messages to 300,000 team members, many of whom are store-based and without e-mail or intranet access? Target Corporation turned to Larsen to design What's inStore, its cornerstone bimonthly newsletter for Target, Marshall Field's and Mervyn's. Larsen designed vibrant spreads, wrote intriguing headlines, and created quick-read sidebars. Larsen also created a standard editorial and design process, and a comprehensive Style Guide.

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