Brand Communications

Microsoft Business Solutions Brand Books

Getting the word — and brand — out

Microsoft Business Solutions, the result of a merger between Great Plains software and Navision, needed to announce itself —worldwide —to business solutions partners as well as Microsoft team members. Larsen was charged with creating not only a new identity, but a series of brand books. In just 27 days, Larsen created Know the Brand Advantage for certified Microsoft business solutions partners and Know our Brand for Microsoft team members. Both books provided a quick, engaging introduction to the new brand —its promise, attributes, pillars, and business goals. Additionally, Larsen created Brand at a Glance, a pocket-sized book summarizing available Microsoft brand tools. These visually appealing, easily accessible brand books were printed in 20 different languages.