Larsen Color Expert Wharton to Speak at Minneapolis Design Community Trend Forum

Minneapolis | June 6, 2005

Larsen Design + Interactive, an integrated design agency, announces a June 6 lunch presentation by Creative Vice President Paul Wharton on "The Color of Things to Come." Hosted at Solera by Wausau Paper in partnership with Unisource and National Envelope, Wharton's co-presenter is Terri Krysan of Wausau Paper sales staff.

Wharton will address what's in, what's out, and what's the secret to discerning the difference between a lasting trend and a passing fad. As a member of the Color Marketing Group and an award-winning designer, Wharton studies the social, economic, cultural, and political influences that drive color trends, and helps develop color palettes for paper products. Krysan will review Wausau Paper's new product promotional literature and swatchbook system—designed by Larsen—and discuss paper specification and printing techniques that demand attention in the marketplace.

Please use the links below for articles on color by Wharton.

Fast Forward: 6 Palettes for Tomorrow [PDF - 300 KB]
Next Year's Collection [PDF - 37 KB]

Founded in 1975, Larsen is known nationally for its award-winning work for clients in manufacturing, financial services, technology, medical technology, healthcare, education, retail, and consumer products. Clients include Wausau Paper, 3M, Banta Corporation, The J.M. Smucker Company, Medtronic, Regis Corporation, Piper Jaffray, Media Loft, and Microsoft Business Solutions. Larsen has a staff of 50 and offices in Minneapolis and the San Francisco Bay area.