Issue Number 32

Color

Five trends important to your business

Who's responsible for color trends? Who decides what the next hot color will be? Sometimes it seems as though a fashion designer in a Manhattan loft sits down with a Pantone book and determines for the rest of us what color is in and what color is out. Nothing could be further from the truth. Color trends actually start from the bottom up — as a reaction to the world around us. Although the fashion industry unquestionably plays a role in color trends, it's also very reactionary, and one of the few industries where color choices change yearly.

Color has an undeniably powerful impact. It reflects and defines our world, and plays a large role in our behavior, emotional responses, and moods. Because of this, it's important for organizations large and small to pay attention to color forecasts and consider color carefully. Here are five trends that can help you make smart color choices for your business.

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