Paul Wharton

Always consider color

Research tells us color is the single most critical factor in communications. Paul knows color — but his valuable sensibilities extend far beyond that. He has more than 20 years of experience in design, including brand management and product development and positioning. Paul is a past president of the Minnesota Chapter of AIGA, the professional association for design, and speaks and writes frequently on brand development, color theory, and other design topics. Paul works out of Larsen’s Minneapolis office.