Websites
- The Web Experience: 6 essential questions
How long does it take web users to form an opinion? They arrive at your site, scan the headlines, survey the navigation, and glance at the visuals. What's the experience you've created? And how does that affect what they'll do next? Take a minute to look at your website — with a judgmental eye. Then answer these six questions.
- Turning Casual Web Users Into Loyal Customers
Sure, your website looks marvelous, but is it doing enough to grow your business? Is it working hard enough to turn casual browsers into loyal customers? Understanding the “customer continuum” can help. The continuum begins with awareness, moves through transformation and engagement, then ends with allegiance. Whether your site is e-commerce, informational, or promotional, it should move customers quickly...
- Personas: Using fiction to inspire fact
Your communications must speak to audiences in terms as familiar as an instant message, addressing their unique priorities and needs. Otherwise, you'll never motivate your desired response. Don't know your audiences that well? That's where personas come in. Personas can help you discover what will enthuse target audiences and inspire them to act.