- Your Brand: Now in 3-D: Branding actual (not virtual) reality
We may live in the digital age, but we walk around a very real world. Think about the people approaching your building, entering your lobby, walking through your space. What do they see when they look up from their smartphones? Are they impressed or underwhelmed? Does your brand announce itself, or hide in the background?
- Wayfinding and Signage: Creating the right experience
There are a lot of things in life to which we pay scant attention, until they don't work the way they're supposed to. Wayfinding is a case in point. When we go to a library, museum, theatre, campus, retail store, or business, the only time we think about wayfinding is when it's confusing or nonexistent. Effective wayfinding is a well-researched, well-engineered plan that anticipates directional needs, guides visitors, aligns with your building's pathways, and strengthens your brand.