Product Launches, Promotions, Presentations
- Product Launches: 7 marketing musts
A jolt. That's what you want from your product launch. An impact that will ripple through your customer base, resound with your prospects, and shake up your competitors. Smart, strategic launches always create a jolt. It's the way to jumpstart a product, gain market share, enhance a brand. But how do you create that jolt? Whether your launch is for an entirely new product or a line extension, these six marketing "musts" will put you on the path to success.
- Presentations: 8 mistakes everyone makes
Planning a presentation? You should know that public speaking is only partially about speaking. "War and Peace" is a brilliant novel, but if you stood at a podium and read it word for word to an audience, no matter how well you read aloud, you'd soon be reading to yourself. Your content and what you say are certainly important, but how you say it and how you present it demand equal attention. Whether you're using PowerPoint or Keynote, speaking in a large auditorium or a small conference room, you can give an effective presentation by avoiding these common mistakes.
- Print Promotions with Pizazz: 3 starting points
Who says every print promotion has to be 8 1/2 x 11? (Yawn.) Who says it has to be paper? Who says it even has to look like a promotion? If you're trying to capture the attention of customers and prospects, you need to create some hubbub.