News

  • Workshop on Brand Voice, Key Messages, Taglines
    Your brand already has a voice. Is it the right voice? What about key messages? Have you taken the time to create them? How does your brand voice affect your key messages? Where does a tagline fit in? Gwyneth Dwyer, Director of Writing Services at Larsen, will present a workshop on brand voice, key messages, and...

  • Larsen Sponsors “Design Intersections” with University of Minnesota College of Design
    Tweak? Leap? What Does Design Thinking Demand? Is design thinking about refinement, finessing, and design tweaks? Or is it about creative leaps and paradigm shifts? Design Intersections 2012 explores the answers to these essential questions. Register now for the March 29th event. 

  • Larsen California Office Sees Continued Growth
    Larsen is pleased to announce the addition of four new full-time staff members to the Menlo Park office. Wolfgang Strack joins the Larsen California office as design director, Roger Siu as senior designer, Michael Furukawa as senior production designer, and Dan Hope as associate account executive. With these hires, the office is the largest it...

  • Jo Davison to Participate in CVA Leaders of Design Series
    The work of Jo Davison, Vice President–Creative at Larsen, will be featured in WOMN: Women in Minnesota Design, an exhibition at the College of Visual Arts in St. Paul, Minnesota. The exhibition is part of the College’s annual CVA Leaders of Design Series and will be open to the public October 27-November 13. An opening reception will be...

  • Larsen Wins Six American Graphic Design Awards
    Larsen is the proud recipient of six American Graphic Design Awards. The 2011 competition, which is sponsored by Graphic Design USA, received over 8,000 submissions. Only 15% were honored with an award. Larsen's winning entries include work for AIGA Minnesota, Charles Schwab, Greg McKeown, Old Republic Title Insurance, Rapid Refill, and Wausau Paper.

  • Webinar on Naming, Taglines
    A great name-tagline combination is essential for a successful brand. But how do you begin? Director of Writing Services Gwyneth Dwyer will present a Webinar on Naming and Taglines as part of the Marketing Writing Bootcamp offered by MarketingProfs University. The Webinar will be live June 16-29 with access to the recording for 12 months. Register...

  • Jo Davison to Speak at MMPA
    Vice President–Creative Jo Davison will present Design: Still Satisfying and Delighting? on April 28 at the Minnesota Magazine & Publishing Association’s 2011 Summit and Expo. Register now.

  • Tim Larsen to Judge 2011 Communication Arts Design Annual
    Larsen Founder and President Tim Larsen has been invited to judge the 2011 Communication Arts Design Competition. Larsen joins a prestigious panel of judges including Matteo Bologna, founder and president of Mucca Design Corporation; Earl Gee, partner and creative director at Gee + Chung Design; Allyson Lack, partner and co-founder of Principle; and Yolanda Santosa, founder of Ferroconcrete.

  • Minneapolis Promotes Three
    Larsen is pleased to announce the promotions of three Minneapolis-based staff members. Melinda Church has been promoted to Senior Account Executive, Gordon McIntyre-Lee has been promoted to Design Director, and Michelle Solie has been promoted to Design Director.

  • Tim Larsen to Participate in Evolvedesign Roundtable
    Tim Larsen will join 12 other Minnesota design leaders to discuss the evolution and future of graphic design in Minnesota. Hosted by AIGA Minnesota and moderated by Patrick Coyne of Communication Arts magazine, the event will take place on January 13 at the University of Minnesota’s Wiley Hall. Register now.

  • Larsen Director of Writing Services to Speak About Brand Voice
    Gwyneth Dwyer, Larsen Director of Writing Services, will lead a writing workshop titled Creating a Brand Voice for Minnesota Women in Marketing and Communications on January 20 at the University of St. Thomas. During this event, Gwyneth will offer an in-depth look at how several brands have created a strong, appealing voice and provide guidelines for creating,...

  • New Clients, New Work for Larsen
    Larsen is pleased to announce new partnerships with the Kyphon Products Division of Medtronic and Minnesota Masonic Charities, and continued relationships with National Marrow Donor Program and U.S. Bancorp. Work for these clients ranges from brand strategy, messaging, and identity standards to annual reports and marketing campaigns.

  • Larsen Co-Sponsors AMA MN Digital Series
    Larsen is pleased to co-sponsor the American Marketing Association Minnesota Chapter’s 2010-11 Digital Series — four thought-provoking evening programs focused on the latest in the digital realm. The October kickoff: Strategy and Metrics: Creating a Digital Plan that’s Meaningful. Join us November 16 for Building the On-Demand Brand: Top 5 Digital Marketing Trends for 2011.

  • CVA Announces Larsen Digital Media Lab
    Ending Tim Larsen’s three-year term as Board Chair at College of Visual Arts, CVA named a facility to honor Larsen. The Larsen Digital Media Lab recognizes Tim’s dedication to CVA through board roles, financial donations, and his company’s in-kind services since 1999. Tim credits colleagues for teaching and mentoring students, creating the CVA Leaders of Design...

  • Welsh Website Launches
    Larsen recently launched a redesigned website for Welsh, a full-service commercial real estate firm headquartered in the Twin Cities. The new site helps position Welsh as the umbrella brand for its many service offerings — from brokerage and capital to construction and property management.

  • Larsen Receives Four American Graphic Design Awards
    The College of Visual Arts viewbook, Old Republic Title 2009 annual report, and two Wausau Paper promotions — In Vogue and WYSIWYG — have been awarded American Graphic Design Awards by GD USA.

  • Ampers Website Launches
    Larsen is pleased to announce the launch of a new website for Ampers, a collection of 12 independent public radio stations with diverse programming for Minnesota’s communities.

  • Larsen’s Annual Report Design Honored by Graphis
    Two annual reports designed by Larsen — Old Republic Title’s 2009 report, “Never Bet on the Hare,” and Wausau Paper’s 2009 annual, ” Positioned for Performance” — have been selected for inclusion in the Graphis 100 Best Annual Reports 2011.

  • Design Director Michael Haug Presents at SEGD Symposium
    The Society for Environmental Graphic Design (SEGD) invited Michael Haug to present Larsen’s work on the Yorktown kiosk during its “New Directions in Exhibition and Environment Design: Innovation” symposium, held August 12-14 at the Cranbrook Academy of Art in Michigan.

  • Larsen Team Expanding
    To address growing business in the digital realm, Larsen announces immediate openings for a Senior Interactive Designer, an Interactive Designer, and an Interactive Producer on its Minneapolis team. Standout candidates are encouraged to apply.

  • Larsen Viewbook Design Chosen for Communication Arts Design Annual 51
    A viewbook designed by Larsen for the College of Visual Arts has been selected for inclusion in the 51st Design Annual published by Communication Arts. This prestigious annual compendium of juried work features the best in visual communications from around the world. The tabloid-sized viewbook, which employs large close-up photos of artists’ tools and invites...

  • 365: AIGA Awards for Larsen
    The College of Visual Arts viewbook and The Saint John’s Bible website will be included in “365: AIGA Annual Design Competitions 31.” These works were selected from more than 2,500 entries and will be two of only 126 featured.

  • Larsen Sponsors The BrandLab
    Larsen has become a sponsor of The BrandLab, a bold experiment started by OLSON and now an independent non-profit that brings together the brightest minds in the marketing industry with high school students from diverse cultural and socioeconomic backgrounds to enlighten their career choices. For Larsen, this will include offering an 8-week summer internship and...

  • Larsen’s Work for Best Buy Named Webby Awards Honoree
    Best Buy’s at15.com has been selected as an Official Honoree for the Charitable Organizations/Non-Profit category in the 14th Annual Webby Awards. The Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement. The Webby Awards received over 10,000 entries from all 50 states and over 60 countries.

  • 8 Larsen Staff + 2 Friends + 24 Hours = 1 Big Win
    A 10-person team comprised of designers, developers, and producers — eight of them from Larsen — pooled talents as Team Placeholder to compete and win The Nerdery Overnight Website Challenge. The team created and launched the first website for Dakota Wicohan, a nonprofit organization dedicated to the preservation of the Dakota language. A panel of judges...

  • Larsen to Sponsor “Design Intersections,” First in a Series
    DISRUPTIVE EFFECTS: How Design Is Changing Your World (and how to profit from it) is the first in a series of themed, interactive dialogs among designers and representatives from other disciplines discussing the consequences of design-induced change. Hosted by the University of Minnesota College of Design and sponsored by Larsen, the first dialog features three...

  • Larsen Wins New Clients, New Work
    Larsen is pleased to announce new work from clients Digital River, HGA/Minnesota Zoo, National Marrow Donor Program, Vantus Technology, Wealth Enhancement Group, and Welsh. Digital River — naming strategy, product naming, brand awareness survey HGA/Minnesota Zoo — wayfinding plan, signage system National Marrow Donor Program — clinical guidelines kit, trade show booth theme, graphics Vantus...

  • Larsen Promotes Staff, Broadens Talent Pool
    Larsen Minneapolis is pleased to promote Reid Durbin to Director of Interactive Development and hire Nick Brue as Interactive Design Intern. Larsen Menlo Park is pleased to promote Deny Khoung to Senior Designer and hire Tawnee Chan as Design Intern.

  • Friend us, connect with us, follow us
    Larsen is on Facebook, LinkedIn, and Twitter. We’d love to have you join us.

  • Larsen Design Scholarships: 2009-10 Awards
    Larsen proudly announces this year’s Larsen Design Scholars: Wanchawee Bunnag, Graphic Design and Visual Communications, Minneapolis Community and Technical College; Alex Ehlen, Art & Design, Minnesota State University Moorhead; Tou Lee, Multimedia Design, University of Wisconsin-Stout; and Natalie Olbrantz, Graphic Design, University of Minnesota-Twin Cities.

  • Larsen VP Jo Davison Participates in AdFed Panel
    Chosen for her experience as a thought leader in the design industry, Larsen Vice President Jo Davison will join a panel of agency peers at the October 16 AdFed breakfast to discuss “Deconstructing The Creative Process. How Do You Get The Cool Ideas?” Jo will share her expertise and case studies during the 8-9:30 a.m....

  • Larsen Featured in BTW Blog Post
    Tim Larsen is featured in Gene Rebeck’s current BTW blog post for Twin Cities Business Magazine. Gene declares Tim “co-dean” of the Twin Cities design community, and remarks on the beauty of Larsen’s portfolio.

  • Larsen Receives 7 American Graphic Design Awards
    Larsen received American Graphic Design Awards for the Albertsson Hansen Architecture website, the Wausau Paper website, and the Larsen website, as well as the Applied Materials corporate image brochure, the Old Republic Title 2008 annual report, the Wausau Paper Inspired Color brochure, and the Larsen identity and letterhead.

  • Larsen and Best Buy Co-Present at IABC Conference
    Best Buy Community Relations Manager Timothy Showalter-Loch and Larsen Vice President Paul Wharton will present “Best Buy’s @15 Portal: A Case Study in Building an Online Community” at the October 11-13 IABC Pacific Plains Regional Exchange Conference in Minneapolis. Featured will be at15.com, Best Buy’s site empowering teens to create social change, featuring Taylor Swift, Fall Out...

  • Larsen Sponsors 2009 CVA Leaders of Design Series
    Larsen is proud to sponsor the 2009 CVA Leaders of Design Series, this year featuring Patrick Coyne, editor and designer of Communication Arts Magazine. Events include a September 22 lecture and welcome party, and a September 23 opening reception of the Communication Arts 50th Anniversary Exhibition September 22 7:00 p.m. Lecture at the Minnesota History Center 8:30...

  • Larsen VP David Shultz speaks at SEGD
    Larsen Vice President David Shultz was a panelist at the Society for Environmental Graphic Design (SEGD) Teleconference Course — Branded Environments: From Local to Global — in July 2009. Shultz shared Larsen case studies on Exhibition and Experience Design for clients including Applied Materials, SEMI, and Charles Schwab & Company.

  • Larsen launches Best Buy True Stories Website
    Think they’re actors? Not a chance. Watch the true stories of real Best Buy employees on BestBuyTrueStories.com, a video-rich site created by Larsen in partnership with Best Buy.

  • Larsen’s redesign of Best Buy Corporate site featured in Twin Cities Business
    “One of the first redesign suggestions Larsen made was to highlight photos of real Best Buy employees, not models, in a series of light-hearted poses on the site. The change involved some risk because of natural turnover in those positions, a fact that didn’t dissuade Best Buy. “Management fully committed to using employees because the...

  • Larsen launches The Saint John’s Bible Website
    In partnership with The Saint John’s Bible team, Larsen createdwww.saintjohnsbible.org, a site to commemorate this monumental artistic endeavor: a handwritten, hand-illuminated Bible.

  • Larsen VP Jo Davison publishes in Design Management Review
    How do you make websites approachable, beautiful, and hard-working? Read Jo Davison’s Design Management Review article, “The New Design Imperative: To Satisfy and Delight.”

  • Larsen to Sponsor IABC Pacific Plains Regional Conference
    Larsen is a Silver Level sponsor of the IABC Pacific Plains Regional Exchange Conference, October 11-13 in Minneapolis. Pacific Plains embraces 21 chapters of the International Association of Business Communicators, from Chicago to Hawaii and Arizona to Seattle. Conference topics will include social media, employee communications, measurement/ROI in communications, strategic planning, brand management, and communications about...

  • Larsen to Host DMI, AIGA Events
    Larsen has been asked to host the DMI 2009 Seminar on Creating Meaningful Brand Experiences and Producing Customer Happiness on June 11-12 in Minneapolis. We will also welcome the AIGA Minnesota Emerging Designers to our patio on the evening of June 11 for a panel discussion on design career alternatives.

  • Larsen Shares Email Secrets
    Larsen was interviewed for a recent issue of Twin Cities Business Magazine in a Telecommunications article titled “Email Secrets Exposed.“

  • Larsen Names Design Scholars for 2009-10
    Larsen announces three 2009-10 design scholars selected by their respective schools—Alex Ehlen, Minnesota State University-Moorhead; Tou Lee, University of Wisconsin-Stout; Natalie Olbrantz, University of Minnesota-Twin Cities—and one chosen during AIGA Minnesota’s Portfolio 1 on 1 Event in April—Wanchawee Bunnag, Minneapolis Community and Technical College.

  • New clients, new work: branding, naming, identity, packaging, interactive
    Larsen is pleased to announce new work from clients including Applied Materials; Best Buy; Capstone Publishers; Core-Mark; Deluxe; Hammel, Green and Abrahamson; MVNA; Shelter Corporation; and Tonka Bay Equity Partners. Applied Materials — Larsen is designing and developing a solar microsite as well as silicon ads for this semiconductor equipment manufacturer. Best Buy — Larsen...

  • Larsen speaking engagements: wayfinding, green marketing, social media
    Mike Haug, design director at Larsen, will address a session of the April 16 University and College Designers Association (UCDA) wayfinding strategies workshop on the topic of “Strategies for Large Public Spaces: Guthrie Theater and Minneapolis Public Library.” Paul Wharton, Larsen vice president of creative, is presenting with Jeff Fox, Wausau Paper director of marketing, at...

  • Larsen experts speaking, publishing
    Design Director Mike Haug will speak at the SEGD (Society for Environmental Graphic Design) workshop on Identity, Brand, and Experience Design in Chicago, February 27, 2009. Director of Writing Services Gwyneth Dwyer recently published the article “Four Reasons Why Your Brand Needs a Visual System” on MarketingProfs.com.

  • New clients, new work: marketing, interactive, branding, environmental design
    Larsen is pleased to announce new work from clients including 3M, Applied Materials, Banner Engineering, Comtrol, Cuningham Group Architecture, Media Loft, Norwest Mezzanine Partners, Prime Therapeutics, The Saint John’s Bible, The Timberland Company, and Walser Automotive.

  • Happy New Year eCard
    Welcome 2009! Larsen is delighted to celebrate a brand new year. View eCard

  • Larsen sponsors LifeScience Alley networking event
    Business managers, scientists, engineers, and representatives of medical device, biotechnology, pharmaceutical, and health care delivery organizations will want to attend this LifeScience Alley networking event on January 22 at AGA Medical Corporation in Plymouth, MN. Register.

  • New work, new clients
    Larsen is pleased to announce new branding, design, marketing, interactive, and environmental graphics initiatives for clients including Best Buy, Catalyst Community Partners, Cold Spring Granite, College of Saint Benedict/Saint John’s University, Core-Mark International, Fairview, Lominger International, Maple Grove Hospital, MTS Systems, San Jose State University, University of Minnesota, and Wausau Paper.

  • Larsen Design Scholarships: 2008-09 Awards
    Larsen proudly announces three new Larsen Design Scholars: Elizabeth Berschneider, multimedia design, UW-Stout; Ben Moren, interactive media, Minneapolis College of Art and Design; and Sarah Mytych, graphic design, University of Minnesota-Twin Cities. Read more

  • Larsen wins 5 Web Marketing Association Awards
    Larsen received “Outstanding Website” awards for Crisco.com and NaterraLand.com, and “Standard of Excellence” awards for Enclos.com, the 2007 MIMA Summit website, and the Best Buy corporate website. Sites are judged on design, interactivity, content, copywriting, technology, innovation, and ease of use. Crisco.com received 10 out of 10 for design, content, and copywriting. One judge commented, “Who thought oil could be...

  • Larsen sponsors IABC Minnesota networking event
    Speed networking anyone? Join us November 13 at this International Association of Business Communicators (IABC) event at the M&S Grill in downtown Minneapolis. Event opens at 5:30 p.m. IABC members can bring a nonmember for free. Register

  • Join Larsen Sept. 24 at CVA Leaders of Design lecture, featuring Blu Dot
    Don’t miss There’s No “I” in Design, a lecture, reception, and exhibition featuring the work of Blu Dot, the award-winning Minneapolis furniture company. Lecture September 24, 7 p.m. Blu Dot founders John Christakos and Maurice Blanks: There’s No “I” in Design Minnesota History Center, St. Paul, MN Lecture registration through AIGA Minnesota Opening Reception and Furniture...

  • Larsen sponsors Sept. 17 program on consumer-driven healthcare
    Join Larsen at an informative program in the LifeScience Alley Crossroads Series to learn how leading employers, healthcare providers, insurers, and policy makers are driving healthcare reform. Consumer Driven Healthcare: Rewarding Valued Care Wednesday, September 17, 8 a.m.-11:30 a.m. Features a panel of healthcare industry leaders: Carol.com HealthPartners UnitedHealthcare General Mills Buyers Healthcare Action Group...

  • Tim Larsen featured in Twin Cities Business Magazine
    “Our clients come to us for more than design — they come for thinking and ideas,” says Tim Larsen in an interview in Twin Cities Business magazine. The article notes how Larsen blends “timeless designs with current trends,” and it features Larsen work for the Guthrie Theater and Buffalo Wild Wings. Read Article (PDF)

  • Larsen redesigns Best Buy corporate site
    The new Best Buy corporate site tells the Best Buy story; captures the energetic personality of the brand; features photos and videos of real employees; and focuses on Best Buy’s international, portfolio, customer, and employee growth. As part of the redesign, Larsen also “re-skinned” the Best Buy Investor Relations content (to bring it into visual alignment with...

  • Larsen deepens talent pool
    Larsen has added four new professionals in Minneapolis and three in California, filling important roles in design, interactive development, account service, and marketing. In Minneapolis, Jim Madson, president of AIGA Minnesota, joins Larsen as Director of Business Development. Arnold Andres Porras joins as Interactive Designer, Jason Brierley joins as Account Executive, and Nick Richter joins...

  • Tim Larsen lauded in Graphic Design USA
    Graphic Design USA recognized Tim Larsen for his recent AIGA Fellow Award: “In 1971, Tim Larsen got his start as a young graphic designer, working for one of the two major graphic design firms in Minneapolis. When he opened up his own design firm four years later, simply known as Larsen, he launched the next...

  • New work, new clients
    Larsen teams are working on new branding, design, marketing, interactive, and environmental graphics projects for clients including Best Buy, Buffalo Wild Wings, HealthPartners, Image Sensing Systems, Norwest Equity Partners, Banner Engineering, Energy Efficient Solutions, Prime Therapeutics, Albertsson Hansen Architecture, and The Children’s Theatre Company.

  • Happy New Year Greeting
    Welcome 2008! Larsen is delighted to celebrate a brand new (leap) year. View eCard

  • Tim Larsen interviewed in Twin Cities Business for “What I Learned” column.
    “My father owned the Capital Theater in downtown Bismarck, North Dakota. I started working there when I was 12, making popcorn and selling candy….” Read article

  • Jo Davison appointed board member
    Jo Davison, Vice President, Creative, appointed board member for APDF (Association of Professional Design Firms) and asked to serve on University of Wisconsin-Stout Advisory Council.

  • Larsen Senior Writer John Andreini wins first place in Answers.com Creative Writing Challenge
    Larsen Senior Writer John Andreini captured first place in the Answers.com Creative Writing Challenge with his original composition “The Shrieking of the Monkeys.” The contest required Andreini to use (and link to) 10 words specified by Answers.com, including “fug,” “horripilation,” and “simian.” John talks about his winning entry in this interview.

  • Larsen sponsors Mavericks at Work
    Larsen is sponsoring bestselling author and CNN innovation correspondent Polly LaBarre, author of Mavericks at Work: Why the Most Original Minds in Business Win, at October 25 breakfast event at the Nicollet Island Pavilion in Minneapolis. Registration is through LifeScience Alley Programs and Events.

  • Larsen sponsors Steven Heller, CVA Leaders of Design Series
    Steven Heller, author of more than 100 books on design and visual culture, to speak at CVA Leaders of Design Series on November 1 at the Minnesota History Center in St. Paul. Larsen is sponsoring the event with AIGA Minnesota, Studio On Fire, and Target Corporation. Registration is through AIGA Minnesota.

  • Larsen on top 25 marketing blog
    Larsen’s Director of Writing Services Gwyneth Dwyer has been invited to blog on MarketingProfs Daily Fix, a top 25 marketing blog. Updated daily, the MarketingProfs Daily Fix pools commentary and opinion from 75 contributors, including Tom Peters, Joseph Jaffe, Gerry McGovern, and Seth Godin.

  • Tim Larsen honored with two prestigious awards
    Larsen’s president and founder will receive an AIGA Fellow Award from the Minnesota Chapter of AIGA for his significant contribution to the practice of design. The award will be announced at the AIGA Design Legends Gala in September in New York. Larsen will also receive a Distinguished Alumni Award from Minnesota State University Moorhead for his professional...

  • Big props to us
    Well, big pushpins anyway. Larsen’s websites for Enclos and Naterra Land and our very own inSights e-newsletter have found their way into AdFed’s 2007 “The Show.” We’ll try not to let it go to our heads. Really, we will.

  • This month, we’re all business
    We’re pleased to announce that exciting new projects are in the works for a number of new and existing Larsen clients, including the University of Minnesota, Medtronic, Regions Hospital, Century College, Grand View Lodge, and Target Corporation.

  • You read it here first
    Larsen inSights articles are getting around. MarketingProfs.com recently reprinted “Humor in Communications” and “Creativity at Work” from previous editions of our e-newsletter. Both articles ranked among the site’s top five reads the weeks they appeared.

  • A win-win-win-win-win situation
    Larsen projects took five awards at this year’s annual competitions of the Minnesota chapters of AIGA and the Public Relations Society of America. Our SEMICON West 2006 invitation and 2006 holiday card for Applied Materials and signage for the Minneapolis Public Library and Guthrie Theater were stars of the AIGA Minnesota Design Show, while Larsen’s...

  • Larsen is in the game!
    We recently teamed up with HOK Architecture and Architectural Alliance on the new TCF Bank stadium in the works at the University of Minnesota. Larsen is designing signage and graphics that Gopher fans will be sure to cheer.

  • Larsen announces new work
    Larsen teams are jazzed to be working on a variety of new projects including rebranding, website design, online and print promotions, packaging, visual systems, and environmental graphics for numerous clients including Blue Cross and Blue Shield of Minnesota, Microsoft Expression™, Minnesota Public Radio, Image Sensing Systems, Walsh Bishop Associates, Norwest Equity Partners, Marquette Asset Management,...