Event Branding, Event Marketing, Tradeshows
- Beyond the tradeshow: Create a branded event
Having a big, bold presence on the tradeshow floor can be an important aspect of your marketing. But perhaps this year, you might consider a branded event, focused solely on your products, your services, and your expertise. Here are four fundamentals to help you take full advantage of this powerful marketing opportunity.
- Marketing Campaign Themes: 6 tips for creating a winning slogan
Whatever your marketing initiative, a clever, creative theme will often deliver more effective results. Politicians clearly understand the power of themes. They use them to generate excitement around issues that might otherwise lull constituents to sleep. Why? Because themes inspire audiences. Simplify the complex. Infuse familiar ideas with fresh energy.
- Your Tradeshow Booth: Give it real stopping power
Trade shows remain a great investment — whether you're a product or service-oriented organization. An effective trade show booth or a larger trade show exhibit can help you draw people in and give them a greater understanding of your product or service. A trade show is a bit like a parade, only the "floats" are stationary and the crowd moves. Don't let the parade pass you by.