Creativity, Idea Generation, Humor
- How do you build consensus for creative work? 6 suggestions for success
Building consensus for creative work can be challenging. These six suggestions can help you succeed.
- Humor in Communications: 6 serious tips
Have you heard the one about humor in communications? It's funnier — well, at least more effective — than you might think. Humor can be an effective tool whether you're talking to B2B or B2C audiences. Here are six serious tips for transforming business-as-usual communications into effective funny business.
- Idea Generation: 7 surefire strategies
Stuck? Fresh out of ideas and facing a deadline? Feeling pressure to perform? Whatever your challenge, these seven strategies can help you generate creative ideas quickly and painlessly.
- Clichés: Visual and Verbal. No! Stop! Don't!
Win-Win. Think outside the box. Best in class. 24/7. Personal bandwidth.... Each of these phrases began as an original, even startling concept. But over time — and through overuse — they've become clichés. Invest genuine thought in your words and visuals, creating marketing messages that convey exactly what you mean to say.
- Creativity at Work: Leave your competitors in the dull
Approaching your audience with creativity will always deliver more effective results — no matter how large, small, serious, or clever your business objective. With indistinguishable offerings saturating many industries, creativity might even be your most important asset. That's why it's worth examining these six fundamentals of the creative process.
- Your Campaign: What's the big idea?
You're rolling out a marketing campaign. Launching a product. Revitalizing your brand. What's the big idea? Not to sound flippant, but you need one. If the answer requires you to think too hard or explain too much, the idea probably isn't there.You can fix that.