Corporate Communications, Annual Reports, Magazines
- Communicating with Investors: 4 ways to connect
The days of ho-hum standard-issue investor communications are over. It's a new investment community out there — with younger, more connected, more tech-savvy investors — and they expect more from you.
- Annual Reports: 7 success factors
Does your annual report exude confidence? Build credibility? Engage shareholders, analysts, employees? Tell your story with skill and style? The annual report is one of the most important communication tools you will produce this year. Its design represents and embodies top management. Yet many organizations overlook its power to shape opinion. Here are seven tips to ensure success.
- Corporate Magazines: 9 fundamentals
A corporate magazine speaks with an independent, journalistic voice that's interesting to your customers — and favorable to your company. If done right, your magazine will gain a strong readership and demonstrate that your company is committed to sharing information, rather than just selling. Here are nine fundamentals for creating a successful corporate magazine.