Larsen signage leads the way

We rarely think about building signage, and that's exactly the point. Signage depends on two things: the way the space will be used and the aesthetics of the building. For the Guthrie Theater, the Minneapolis Central Library, and the Minneapolis Institute of Arts, Larsen created a signage system to blend seamlessly with the design — and lead patrons to the performance, book, or work of art they came to see.

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Larsen Idealog — our blog

Ideas & commentary on design, writing, marketing, digital media.
April 2008

Larsen deepens talent pool
Larsen has added four new professionals in Minneapolis and three in California, filling important roles in design, interactive development, account service, and marketing.

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